The Cocco Pure Ceramic flat iron is also the only flat iron in the world designed with the heating system built into the plates, versus the heater underneath the plate. In addition, unlike ceramic coated aluminum plates or titanium plates, a 100% pure ceramic does not attract water, and thus will not pull water out of the hair and dry it out. Conventional ceramic coated aluminum plates or titanium plates will attack and damage the cuticle layer. These gentle far-infrared heat waves penetrates the hair shaft and straighten the hair from the inside out. Since ceramic is the secret to producing gentle far-infrared heat waves, a 100% pure ceramic plate will produce the maximum amount of far-infrared heat waves. This means that the hair is essentially in direct contact with aluminum or titanium plates and not ceramic, which will dry out and damage hair, especially after repeated use. The amount of ceramic on a coated aluminum plate is typically less than 1%. The Cocco flat iron utilizes 100% pure ceramic plates, versus ceramic coated aluminum plates or titanium plates. It is the only flat iron in the world that is 100% color safe and won't oxidize color treated hair! The secret is in the 100% pure ceramic plates. The Cocco Pure Ceramic Iron is the undisputed champion of flat irons!
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